![]() ![]() When an Instagram user is looking to fill their news feed with baked goods, they'll likely search the keyword 'bakery'. We'll use a bakery as our example for this. To start, you'll need to pinpoint your primary keyword. In order to show up for the correct terms in the search bar, you need to work within the app itself to land that coveted top-of-search positioning. Include your primary keyword in your display name and we mentioned before, Instagram is its own self-contained search engine. ![]() ![]() Once you've covered those basics, you can move onto the more technical optimization steps. These steps might seem like a no-brainer, but it's important to lay the groundwork before you make any other SEO changes. Register for an Instagram Business account.Create a recognizable and searchable Create an easily searchable business name.Choose a colorful, on-brand profile image.Here are a few tricks for optimizing your Instagram profile: Driving traffic to your Instagram account won't benefit you in the long-run if your profile isn't optimized for the best user experience. The first step you should take toward increasing your Instagram reach is optimizing your Instagram profile. Here, we're going to tell you eight little-known Instagram SEO techniques to expand your reach. The platform has built-in search functions that act like its own mini-Google. Think of Instagram as its own search engine. The trick isn't shoe-horning Instagram into your existing SEO strategy, but rather to use what you already know about SEO to drive organic growth to your Instagram account. I know what you're thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app?įortunately, you can. The answer might surprise you - SEO for Instagram. So, how can you reach all of those users and create opportunities for them to engage with your brand? That's a lot of users sitting around, waiting to see your content. ![]()
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